About us
Mission
We launched the Miyajima Blue Initiative to preserve the beautiful sea and cultural heritage of Miyajima for future generations.
In Hiroshima Bay, plastic waste from urban life and fisheries drifts across the water, threatening both the ecosystem and the World Heritage landscape. We believe tourism can be more than sightseeing — it can be a force for environmental change.
Our core actions are CLEAN • CREATE • CONNECT:
CLEAN the sea, CREATE new value from collected materials, and CONNECT people, communities, and the world through shared learning and experiences.
Through these cycles, both visitors and locals become active participants in protecting our oceans and shaping a sustainable future.
A small step from Miyajima can ripple out to become a wave of global change.
Our mission is to create sustainable actions that connect people, the ocean, culture, and the future.
Founder’s Story
For nine years, I spent my spare time picking up trash along the shores of Miyajima.
Because Miyajima still has many natural coastlines, much of Hiroshima Bay’s waste drifts here. While the city center is regularly cleaned, the beaches are often neglected. Every summer, countless plastic bottles float on the water, and after typhoons, large amounts of waste flow out from the city.
Sometimes I invited friends to join, but the movement never grew very large.
At the same time, the number of international visitors increased. Many admired the beauty of Miyajima, but some shared their disappointment at the polluted sea. Their honesty was shocking, but it opened my eyes.
Then I discovered Precious Plastic. I realized that if we see plastic not as waste but as a resource, we could collect it, upcycle it, and turn cleanup into something creative and enjoyable. This way, both locals and visitors can become part of the solution.
It may be a small step, but by transforming cleanup into an experience of joy and learning, I believe it can grow into a powerful wave of change — starting from Miyajima and spreading to the world.
About Precious Plastic
Precious Plastic began in the Netherlands (Eindhoven) in 2012, founded by designer Dave Hakkens, as an open-source approach to small-scale plastic recycling.
Today, workspaces exist across the globe and can be explored via the official Community Map; the project highlights “hundreds of workspaces” worldwide, and media reports note over 2,000 registered spaces.
Our Product
Comming Soon !